From being one of the biggest blockbusters of its time and setting a new standard for horror films, Jaws has established benchmarks in the film industry that no one knew existed.
The making of this movie wasn’t as easy as it is thought to be. Shooting in the Atlantic Ocean with a mechanical shark mounted to the various technical issues that were faced by the crew, increasing the number of days of shoot from 65 to 159.
Despite of these difficulties, Jaws manged to make it big at the box office.
Universal Studios flooded the prime-time television market with $700,000’s worth of trailers two weeks ahead of the film’s debut. In total, Universal spent a monstrous $1.8 million promoting “Jaws.”
Jaws has given birth to what is now known as the ‘Summer blockbuster phenomenon’. The exceptional marketing coupled with its timely release, made Jaws the first movie to cross the $100 million mark at the US box office.
Once the movie had gained the desired traction, Universal jumped on the film’s popularity with an explosion of marketing tie-ins, selling everything from the soundtrack to action figures and clothing.
The simplistic score by John Williams still sparks fear, Jaws left no stone unturned when it came to breaking records and changing the rules of the game.
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Content Credits: Jasmine Kaur
Tech Credits: Jaskirat Singh Gujral